A few weeks ago, Sigourney Weaver stated that James Cameron didn’t get the Oscar for best director because “he didn’t have breasts”.  Not only is this a very crude statement, but it completely jars with her image and what her public thinks of her.

As far as whether or not James Cameron deserved that Oscar, I cannot tell.  I have not seen Kathryn Bigelow’s “The Hurt Locker”, and therefore don’t have an opinion, even though I very much enjoyed “Avatar”.

I will speak out on Sigourney Weaver’s statement, though.  I am all for celebrities being genuine, but this is a little much and says that Kathryn won the Oscar because she is a woman, not because of her superb directing skills.  Sigourney Weaver has always been seen as a feminist due to the content of her films. Her statements though, retract from that.  This is where a brand (be it a person or product) needs to be cohesive.

Last night I was watching an advertisement for NuvaRing. For those that don’t know, it is a type of birth control that is supposed to be more convenient than the pill form. I liked that they started by replaying their former advertisement, which is basically a song of the days of the week that highlights the fact that the Pill must be taken everyday.

Then, the camera pans out to the group of girls that are discussing this products, stating how much more convenient it is. They then close by letting the viewer know what the risks are, all while making it seem as if they are trying to convert one of their own group.

This is interesting because not only do they present the product in a good light, they also help the viewer recall their past advertisements.

A few days ago, Obama ordered that all hospitals that receive medicare of federal funds have to let their patients decide who has visitation rights and who doesn’t.

I think this is a great advancement, because before, only family members could visit a patient.  Thus, if a patient was gay and he/she had a same-sex partner, he/she wasn’t allowed in the hospital time if his/her condition was critical.  Patients in pain were denied the privilege of having their loved one at their side only because their partner was of the same sex.

I’m really glad that our president is taking steps to fight for equality. It has been much too long.

In the beginning of this semester, I was sure I wanted to work as part of the Public Relations team for a fashion magazine.  I felt this was a great fit for me because I love to write, and I love fashion.  I wondered how worthwhile this was, but I mostly kept it in the back of my mind.

A few months ago, a dear friend of mine passed away.  He was my age, and he was set to graduate in May as a mechanical engineer. It seemed unfair that he had so much he could’ve done in his future, and now it was all gone.

This made me think about how much time we waste in our lives, thinking that we will live forever. I started thinking if (for me) working in fashion PR would be a waste of time. I wondered if there was something I could do that was more worthwhile to me and could give more to people. I still don’t know for sure what  I want to do with my career, but I know that I want a career that not only earns me my living. I want a career in which I can give back, so that my life can count for something with each day that I live. I’m not saying that fashion isn’t worthwhile for someone else, but I discovered after much soul searching that it just isn’t for me.

Okay, so I know that for some time now Facebook has been widely preferred over MySpace.  Still, many users still had a MySpace because it is much easier to use when looking for new music and listening to it.

While this is still the same, I find it really interesting that music event organizers are adding people as Facebook friends so that then they can invite them to their events.  For example, about four local DJs have friended me on Facebook, as well as around five club owners.  Every week, I get around five to ten event invitations.

I benefit because I find out about music events happening ahead of time so I can plan which ones to go to, and they know around how many people will be attending their events.

This is definitely a great way to use Facebook and I hope our client for our class projects ends up doing this as well, since she is an event producer.

When I first developed my Twitter account, I didn’t understand what its point was.  I couldn’t write enough in it because of its character limit, and it didn’t have the social networking scope that Facebook or Myspace have.  This all changed during the week of SXSW.

I discovered that by following different bands, I had access to ticket giveaways and was able to RSVP to great afterparties.  Not only that, I was also able to find where they were scheduled to perform at surprise venues to enjoy great music. With Twitter, I also gain access to inside information and photos from my favorite bands that aren’t available anywhere else.

Added to this, I recently began following Melissa Marr (one of my favorite authors) and was able to download a free ebook when she posted the link on Twitter. I haven’t started reading it yet, but I am extremely excited about it because I am a major bookworm.

Now that I understand all that the public can gain from Twitter, I can say that I love it.  It is definitely a great tool for engaging the audience and shows what social media can do for a company or person.

People that regularly go to electronic music festivals often end up meeting the organizer of such events.  It is common to befriend such people, because you see them all the time and they are helping you have a good time.  I believe that PR is at work here. The even producer knows that if people like him/her, they are more likely to go to shows that he/she puts together.

However, something very strange happened when Tiesto, a famous DJ, was scheduled to have a show the same week as Spring Love, an annual electronic music festival was scheduled to happen.  From what I know, it appears that this was done on purpose.  The event producer for Tiesto knew that electronic music fans might not be able to attend both shows and might prefer to only attend Tiesto’s concert, thus taking away attendance from Spring Love.

While I understand how competition works, I do not think that this helps the image of either event producers.  Electronic music fans might appreciate famous DJs being brought in but if this keeps happening they might begin to lose attendance at their shows.  If these events had been scheduled for different weekends, they would have more of an opportunity of a larger audience, and that audience would have been happier with them than they are now.


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